Jeff Sand, Tony Guerrero and Amani King grew up immersed in skateboard and snowboard culture. From the early days of running skateshops and competing in amateur and professional contests to later founding or helping develop well known brands such as Spitfire, DLX Distribution, Switch Bindings and Twist Clothing.

Sutro is a natural progression for it's founders, growing from their commitment to quality, style and function and a celebration of creative free expression.